search for books and compare prices
Rudolf R. Sinkovics has written 3 work(s)
Search for other authors with the same name
displaying 1 to 3 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest


Product Description: The current international business environment is characterized by two contradictory but at times mutually supplementary trends. Regionalization is part of the process of globalization, but it can also be a counter force to globalization as stakeholders act to protect their perceived interests...read more
Hardcover:
9780230289970 | Palgrave Macmillan, March 15, 2011, cover price $130.00 | About this edition: The current international business environment is characterized by two contradictory but at times mutually supplementary trends.
Product Description: Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement...read more
Hardcover:
9781848554689 | Emerald Group Pub Ltd, February 2, 2009, cover price $166.99 | About this edition: Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement.
Product Description: This volume deals with anxieties in international business and their managerial ramifications. Discussing how the organization and politics of the multinational enterprise (MNE), is a potential pool of anxiety, the contributions highlight the complexities of the international business environment or the managerial implication of such complexity...read more
Hardcover:
9780230515567 | Palgrave Macmillan, May 15, 2007, cover price $130.00 | About this edition: This volume deals with anxieties in international business and their managerial ramifications.
displaying 1 to 3 |
at end