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Rudolf R. Sinkovics has written 3 work(s)
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Cover for 9781848554689 Cover for 9780230515567
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Product Description: The current international business environment is characterized by two contradictory but at times mutually supplementary trends. Regionalization is part of the process of globalization, but it can also be a counter force to globalization as stakeholders act to protect their perceived interests...read more
By Jenny Berrill (editor), Elaine Hutson (editor) and Rudolf R. Sinkovics (editor)

Hardcover:

9780230289970 | Palgrave Macmillan, March 15, 2011, cover price $130.00 | About this edition: The current international business environment is characterized by two contradictory but at times mutually supplementary trends.

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Product Description: Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement...read more
By Pervez N. Ghauri (editor) and Rudolf R. Sinkovics (editor)

Hardcover:

9781848554689 | Emerald Group Pub Ltd, February 2, 2009, cover price $166.99 | About this edition: Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement.

cover image for 9780230515567
Product Description: This volume deals with anxieties in international business and their managerial ramifications. Discussing how the organization and politics of the multinational enterprise (MNE), is a potential pool of anxiety, the contributions highlight the complexities of the international business environment or the managerial implication of such complexity...read more
By Rudolf R. Sinkovics (editor) and Mo Yamin (editor)

Hardcover:

9780230515567 | Palgrave Macmillan, May 15, 2007, cover price $130.00 | About this edition: This volume deals with anxieties in international business and their managerial ramifications.

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