Product Description: Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’...read more

Product Description: This edited collection seeks to map current thinking and practice in order to assess the extent to which the consumer, as opposed to the voter, should now to be elevated to a central position within our understanding of the relationship between the public and political spheres...read more

Product Description: What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters...read more