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John Sculley has written 6 work(s)
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Cover for 9781501277177 Cover for 9780795343261 Cover for 9780989380904 Cover for 9780788169496 Cover for 9780060915278 Cover for 9780060157807
Moonshot!: Game Changing Strategies to Build Billion Dollar Businesses
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By Stephen Bowlby (narrator) and John Sculley
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CD/Spoken Word:

9781501277177 | Mp3 una edition (Brilliance Audio, September 22, 2015), cover price $14.99

Moonshot!: Game-changing Strategies to Build Billion-dollar Businesses
cover image for 9780795343261
Product Description: “The future belongs to those who see the possibilities before they become obvious… This is the most exciting time ever to be part of the business world.”Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it...read more
By John Sculley
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Hardcover:

9780795343261 | Rosettabooks, October 13, 2014, cover price $27.95 | About this edition: “The future belongs to those who see the possibilities before they become obvious… This is the most exciting time ever to be part of the business world.

IT Business Partnerships: A Field Guide: Paving the Way for Business & Technology Convergence
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Product Description: As a career CIO and founder of CIOMentor, Joseph Topinka draws on his own experiences implementing IT Business Partnership Programs to present an actionable, how-to field guide to true business technology convergence. IT Business Partners: A Field Guide will help you execute what many business leaders only buzz about...read more
By John Sculley (foreword by) and Joseph Topinka
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Hardcover:

9780989380904 | Itasca Books, February 25, 2014, cover price $29.95 | About this edition: As a career CIO and founder of CIOMentor, Joseph Topinka draws on his own experiences implementing IT Business Partnership Programs to present an actionable, how-to field guide to true business technology convergence.

Odyssey: Pepsi to Apple...a Journey of Adventure, Ideas & the Future
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By John A. Byrne and John Sculley
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Paperback:

9780788169496 | Reprint edition (Diane Pub Co, March 1, 2000), cover price $20.00

Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future
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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
By John A. Byrne and John Sculley
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Paperback:

9780060915278 | Reprint edition (Harpercollins, October 1, 1988), cover price $14.00 | About this edition: In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
cover image for 9780060157807
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
By John A. Byrne and John Sculley
See complete details on each edition (1 edition listed)

Hardcover:

9780060157807 | Harpercollins, October 1, 1987, cover price $21.95 | About this edition: In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

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