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Don E. Schultz has written 18 work(s)
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Hardcover:
9781138133761 | Routledge, October 28, 2015, cover price $165.00
Paperback:
9780765617996 | M E Sharpe Inc, January 15, 2009, cover price $59.95
Hardcover:
9780415356480 | Routledge, February 15, 2006, cover price $215.00
Paperback:
9780415356497 | Routledge, March 31, 2006, cover price $68.95
Product Description: With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool to help them plan, budget, execute, and, ultimately, sell more stuff.Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in between...read more
Paperback:
9780793193318 | Kaplan, December 1, 2004, cover price $25.95 | About this edition: With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool to help them plan, budget, execute, and, ultimately, sell more stuff.
Product Description: Brand Babble: Sense and Nonsense about Branding is about both the "good news" and the "bad news" of branding. And, it's vitally important to the success of your business. As long-time branding authors, educators, and investigators, the Schultz's explode an array of myths that have been passing and passed on as "branding wisdom...read more
Hardcover:
9780538727143 | South-Western Pub, December 1, 2003, cover price $22.95 | About this edition: Brand Babble: Sense and Nonsense about Branding is about both the "good news" and the "bad news" of branding.
Hardcover:
9780071416627 | McGraw-Hill, October 1, 2003, cover price $53.00
(view table of contents)
Hardcover:
9780333926390 | Palgrave Macmillan, November 17, 2001, cover price $120.00
Product Description: How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780844225227 | Vgm Career Horizons, April 1, 2000, cover price $39.95 | About this edition: How can a company effectively communicate its message to customers and prospects all over the world?
(view table of contents)
Hardcover:
9780844229522 | 5 sub edition (Ntc Business Books, July 1, 1999), cover price $59.95
Hardcover:
9780844233543 | 3 edition (Natl Textbook Co Trade, September 1, 1998), cover price $29.95
9780844233666 | 2nd edition (Natl Textbook Co Trade, September 1, 1992), cover price $39.95
Paperback:
9780844233673 | 2nd edition (Ntc Pub Group, August 1, 1993), cover price $17.95
Product Description: This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases...read more (view table of contents, read Amazon.com's description)
Paperback:
9780844233550 | 3 sub edition (Ntc Business Books, December 1, 1997), cover price $19.95 | About this edition: This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
Product Description: This book moves marketing into a new phase of financial accountability. Written by Don E. Schultz and Jeffrey S. Walters, it enables marketers to finally answer the nagging question, "What do I get for my brand communication dollars?" A key part of the book is the easy-to-follow spreadsheet that enables marketers to enter appropriate data and calculate their own brand communication return-on-investment...read more
Paperback:
9781563180538 | Spiral-bound edition (Assn of Natl Advertisers, September 23, 1997), cover price $52.95 | About this edition: This book moves marketing into a new phase of financial accountability.
Product Description: Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better-- Integrate promotion and communications strategies into an effective marketing plan-- Develop on-target creative approaches and executions-- Evaluate strategies and programs for the entire range of medi...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780844235271 | 3 sub edition (Ntc Business Books, April 1, 1996), cover price $29.95
Paperback:
9780844235240 | 3 edition (Ntc Pub Group, April 1, 1996), cover price $19.95 | About this edition: Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable.
9780844230443 | 2nd edition (Natl Textbook Co Trade, March 1, 1988), cover price $14.95 | About this edition: Offers advice on how to develop effective advertising, discusses creative strategy, communication, and consumer psychology, and tells how to evaluate an advertising presentation
Paperback:
9788475773834 | Juan Granica S A, December 1, 1995, cover price $46.00 | About this edition: Book by Schultz, Don E.
Product Description: Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches to the marketplace no longer work...read more
Hardcover:
9780844230153 | 4 sub edition (Ntc Business Books, September 1, 1994), cover price $54.95 | About this edition: Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns.
9780844230559 | 3rd edition (Natl Textbook Co Trade, April 1, 1990), cover price $39.95 | About this edition: Explains how to create and implement an advertising campaign, discusses marketing plans, research, budgets, pretests, media planning, sales promotion, direct marketing and campaign evaluation, and shares eighteen case studies
Paperback:
9780844234526 | Ntc Pub Group, March 1, 1994, cover price $19.95 | About this edition: Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
(view table of contents)
Hardcover:
9780844233635 | Ntc Pub Group, January 1, 1994, cover price $37.95
Paperback:
9780844236988 | Instrs mnl edition (Ntc Pub Group, June 1, 1990), cover price $3.50
Product Description: This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases...read more
Paperback:
9780844230672 | Reprint edition (Natl Textbook Co Trade, June 1, 1987), cover price $14.95 | About this edition: This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
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