Product Description: Discover the ins and outs of constructing a winning business plan When you're establishing, expanding, or re-energizing a business, the best place to start is with your business plan. Whether you want start–up money from investors or are looking to expand or re-energize your business, a business plan will give you a defined road map to help you get your business moving...read more

A guide to the marketing process explains how to establish a marketing focus, develop strategies, create advertisements, and capitalize on online resources.

Filled with tips for making a small business work, this guide to basic marketing strategies includes information on Internet marketing, advertising strategies, direct mail campaigns, and guerilla marketing, as well as other promotional techniques. Original.

Product Description: Discover the ins and outs of constructing a great business plan When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well...read more