Product Description: Principles of Floral Design: An Illustrated Guide provides an introduction to the hands-on skills and theory required for career success in addition to the artistic aspect of floral arrangement. This heavily illustrated text acquaints future floral designers with design principles and elements along with the floriculture industry and its careers...read more

Product Description: This comprehensive resource serves as a pictorial guide to over 500 different types of cut flowers, foliage, and dried materials for both the novice and expert designer. The template includes botanical and common names, pronunciation, family name and related flowers, colors and availability, and the unique properties of each flower...read more (view table of contents, read Amazon.com's description)