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Product Description: The Games of the XXIII Olympiad, Los Angeles 1984, reimagined the Olympic Games and reinvigorated a troubled Olympic movement. Its innovations included the following: a nationwide torch relay that yielded millions for childrens charities; an arts festival that surpassed any prior efforts; the first Opening Ceremony featuring a professional theatrical extravaganza; early introductions of voice mail and e-mail; new sports disciplines, such as distance races for women, windsurfing, synchronized swimming, heptathlon, and rhythmic gymnastics; an army of volunteers; vast increases in sponsorship and television revenue while avoiding commercialization and keeping expenses low using existing facilities; and a financial surplus of over $232 million, which has endowed sports for youngsters in the Los Angeles area to this day, all through a privately financed organizing committee without government contributions...read more

Paperback:

9781467130370 | Arcadia Pub, October 14, 2013, cover price $21.99 | About this edition: The Games of the XXIII Olympiad, Los Angeles 1984, reimagined the Olympic Games and reinvigorated a troubled Olympic movement.

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