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Gabriela Salinas has written 2 work(s)
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The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications
By Gabriela Salinas
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Miscellaneous:

9780470745816 | John Wiley & Sons Inc, September 15, 2011, cover price $74.50

The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques and Methodologies and Applications
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Product Description: The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation...read more
By Gabriela Salinas
See complete details on each edition (1 edition listed)

Hardcover:

9780470740316 | John Wiley & Sons Inc, October 12, 2009, cover price $86.00 | About this edition: The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models.

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