Results for John K. Ryans, Jr.

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John K. Ryans, Jr. has written 7 work(s)

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International Marketing: Modern and Classic Papers

Product Description: This authoritative three-volume collection presents the most important articles and papers published during the last thirty years. It includes both classic articles as well as cutting edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies...read more

By Stanley J. Paliwooda (editor) and John K. Ryans, Jr. (editor)

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Hardcover:

9781843766490 | Edward Elgar Pub, April 8, 2008, cover price $940.00 | About this edition: This authoritative three-volume collection presents the most important articles and papers published during the last thirty years.

Marketing Mind Prints

By Jacob Goldenberg (contributor), Philip J. Kitchen (editor), Dale Littler (contributor), Malcolm McDonald (contributor) and Stanley J. Paliwoda (contributor)

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Hardcover:

9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00

India Business: Finding Opportunities in This Big Emerging Market

Product Description: Book by Aurna Chandra

By Aurna Chandra, Pradeep Rau and John K. Ryans, Jr.

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Hardcover:

9780967143903 | Paramount Market Pub, May 1, 2002, cover price $49.95 | About this edition: Book by Aurna Chandra

International Marketing Reader

Product Description: This collection of articles focuses on the particular challenges and issues of international marketing. How can a company break into a new foreign market? What pricing structures should be in operation for a global product? How does one manage a multilingual advertising campaign?The Reader combines previously published articles with new papers commissioned to update classic research in the field...read more

By Stanley J. Paliwoda (editor) and John K. Ryans, Jr. (editor)

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Hardcover:

9780415114004 | Chapman & Hall, July 1, 1995, cover price $86.95 | About this edition: This collection of articles focuses on the particular challenges and issues of international marketing.

Marketing Strategies for the New Europe: A North American Perspective for 1992

Examines the changes in the marketing strategies that will be necessary in order to market goods and services in Europe

By Pradeep A. Rau and John K. Ryans, Jr.

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Hardcover:

9780877572039 | Amer Marketing Assn, April 1, 1990, cover price $29.95 | About this edition: Examines the changes in the marketing strategies that will be necessary in order to market goods and services in Europe

Essentials of Marketing High Technology

Product Description: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

By John K. Ryans, Jr. and William L. Shanklin

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Paperback:

9780669132120 | Subsequent edition (Lexington Books, May 1, 1987), cover price $43.99 | About this edition: To learn more about Rowman & Littlefield titles please visit us at www.

Marketing High Technology

Product Description: 1984

By John K. Ryans, Jr. and William L. Shanklin

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Hardcover:

9780669069143 | Lexington Books, April 1, 1984, cover price $42.95 | About this edition: 1984

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