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Product Description: This new edition of the consumer psychology/customer behavior text focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment...read more

Paperback:

9780195764444 | 4th edition (Oxford Univ Pr, June 6, 2011), cover price $59.95 | About this edition: This new edition of the consumer psychology/customer behavior text focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services.

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