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Product Description: Effective advice on communication at every level in an organization, by the author of "Communications Strategies for Family Planning".

Product Description: Communication Networks

Looks at the high-tech culture of California's Silicon Valley and examines the organizational networks which have made recent remarkable technical innovations possible

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Looks at the high-tech culture of California's Silicon Valley and examines the organizational networks which have made recent remarkable technical innovations possible

Product Description: The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field...read more

Product Description: The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field...read more (view table of contents, read Amazon.com's description)

Product Description: This book examines the impact of the information revolution in India at the cultural, political and technical level. The authors show to what extent India is becoming an information society, how communication technologies are bringing about notable change in Indian society and even in government operations...read more

Product Description: This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed...read more

Product Description: How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States...read more

An indepth treatise on the history of human communication with archival interviews and research of those who have studied it as an intrical part of the social sciences. Paper. DLC: Communication History - 19th Century.

Product Description: Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of U.S. electronic firms joined forces in 1982 to form the first U.S. for-profit research consortium: MCC (Microelectronics and Computer Technology Corp...read more

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Product Description: Book by Rogers, Everett M., Mohammed, Shaheed N., Carr, Heidi A., Matsushima, Aya, Scott, Karyn L., Sorrells, Kathryn

Product Description: As communication and transportation technologies shrink global distances and contact with unalike others expands, the necessity for effective intercultural communication becomes paramount. This text provides a solid foundation for applying communication principles to intercultural interactions...read more (view table of contents, read Amazon.com's description)

This book explores the recent social changes in Indian society, resulting from the applications of new communication technologies such as satellites, cable television and the Internet. Though far from becoming an information society, it shows how India is making remarkable progress in that direction through an informatization strategy: the process through which communication technologies are used for furthering socio-economic development. The authors discuss the various processes at work at both the governmental level and in private enterprise, the rapid technological development and their impact on Indian society, the growth of software parks, the Internet revolution and the lessons learned so far.  (view table of contents)

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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

When World War II began, New Mexico had a population of 531,815 inhabitants, one of the least populated of the 48 states. Yet, New Mexico and New Mexicans played a key role in the outcome of the War in the Pacific. The New Mexico National Guard was the first U.S. military unit to fight the Japanese, holding on for four months on Bataan, and then suffering through years in POW camps. The atomic bomb was developed at a secret laboratory in Los Alamos, and tested at a site near Alamogordo. Navajo code talkers helped capture bases from which B-29s bombed Japanese cities. Finally, several thousand Japanese Americans, classified by the FBI as dangerous enemy aliens, were interned in a camp near Santa Fe. These seemingly separate events were related through unique qualities of the arid, spacious land. The authors have now provided a voice for the previously silent heroes of these wartime events: Special Engineer Detachment (SED) enlisted men and women at Los Alamos who actually fabricated the atomic bomb, Navajo Marine privates, National Guard enlisted men, and Japanese American internees. Their stories, obtained through personal interviews by Rogers and Bartlit to supplement the historical record, illuminate the patriotism, human suffering, and courageous humor in these important World War II events.

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations", according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come. (view table of contents)