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Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-creation Process
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Product Description: Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities...read more
By Brendan Richardson
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Hardcover:

9780230368828 | Palgrave Macmillan, August 26, 2013, cover price $44.00 | About this edition: Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands.

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