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Irving Rein has written 2 work(s)
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Cover for 9780471479130 Cover for 9780029175965 Cover for 9780743236362
Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations
cover image for 9780471479130
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By Donald H. Haider, Michael Alan Hamlin, Philip Kotler (editor) and Irving Rein
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Hardcover:

9780471479130 | John Wiley & Sons Inc, December 1, 2001, cover price $60.00

Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
cover image for 9780743236362
Product Description: This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.
By Donald H. Haider, Philip Kotler and Irving Rein
See complete details on each edition (2 editions listed)

Hardcover:

9780029175965 | Free Pr, April 1, 1993, cover price $40.00 | About this edition: A guide to the strategic marketing of places details the steps cities and nations need to take to become attractive 'products'

Paperback:

9780743236362 | Free Pr, January 15, 2002, cover price $25.95 | About this edition: This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.

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