Product Description: CREATE BETTER, MORE EFFECTIVE CONVERSATIONS IN TODAY'S HYPER-DIGITAL WORLD In this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying--and so are too many sales. Globalization, the explosion in competition, the slow economy, and fast-emerging technologies all have changed buying habits...read more

Product Description: From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers. (view table of contents, read Amazon.com's description)

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Product Description: 45 Minute Audio CD Explains the traits of experienced negotiators... how to recognize negotiating styles, common traps, plus techniques for improving your skills.

Details ways sales forces introduce new and innovative selling strategies to achieve the maximum effect (view table of contents)

Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

Argues that large-scale sales requires different skills than small-scale sales, and provides exercises designed to develop those skills (view table of contents)