search for books and compare prices
Shayne Quick has written 1 work(s)
Search for other authors with the same name
displaying 1 to 1 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9781743314777 Cover for 9781864484618 Cover for 9781865089188
cover image for 9781743314777
Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators. Detailed examples including case studies and opinion writings from international sports and media illustrate the unique features of sports marketing. Sports management students and sports administrators will benefit from the discussions of sponsorship and the role of services theory.

Paperback:

9781743314777 | 4 revised edition (Allen & Unwin, June 1, 2014), cover price $59.95
9781865089188 | 2 edition (Allen & Unwin, April 1, 2004), cover price $39.95 | About this edition: Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators.
9781864484618 | Allen & Unwin, October 1, 1999, cover price $49.95 | About this edition: Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply.

displaying 1 to 1 | at end