Product Description: This fascinating overview examines the planning and organizing of a magazine and its staff and explains editorial, design, production, legal, and ethical issues, as well as industry trends. It shows how magazines reflect and influence the world around them. (view table of contents, read Amazon.com's description)

Product Description: Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the ...read more