The purpose of this book is to provide a practical approach for IT professionals to acquire the necessary knowledge and expertise in data modeling to function effectively. It begins with an overview of basic data modeling concepts, introduces the methods and techniques, provides a comprehensive case study to present the details of the data model components, covers the implementation of the data model with emphasis on quality components, and concludes with a presentation of a realistic approach to data modeling. It clearly describes how a generic data model is created to represent truly the enterprise information requirements.

The first and only database primer for today's global economyToday's businesses depend on their databases to provide information essential for their day-to-day operations and to help them take advantage of today's rapidly growing and maturing electronic commerce opportunities. The primary responsibility for the design and maintenance of these databases rests with a company's information technology department.Unlike other IT resources currently available that tend to focus on a particular product, Database Design and Development: An Essential Guide for IT Professionals was created to give today's IT directors and other IT staff a solid basic knowledge of database design and development to help them make educated decisions about the right database environment for their companies. Today's IT professionals must understand the fundamentals in order to determine their next steps for specializing in the vast field of database technology.Database Design and Development: An Essential Guide for IT Professionals answers such common questions as: What is the purpose of a database system? What are the components of a database system? What type of data does your company need to capture? How do you design a database for a particular goal? How do you capture information through data modeling? How do you determine which database will best meet your business objectives? What's involved in effective database management and maintenance? How are database systems used to interface with the Internet? With more than twenty-five years of experience teaching IT courses and designing databases for some of America's top institutions, the author has succeeded in creating an essential resource for today's IT managers as well as for students planning a career in information technology.