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cover image for 9781466665958
Product Description: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world...read more
By Wilson Ozuem (editor)

Hardcover:

9781466665958 | Business Science Reference, October 31, 2014, cover price $195.00 | About this edition: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development.

cover image for 9781466697768
Product Description: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence...read more
By Wilson Ozuem (editor)

Hardcover:

9781466697768 | Business Science Reference, February 2, 2016, cover price $195.00 | About this edition: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers.

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