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Richard Ohmann has written 7 work(s)
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Hardcover:
9780819565891 | Wesleyan Univ Pr, June 1, 2003, cover price $65.00
Paperback:
9780819565907 | Wesleyan Univ Pr, June 1, 2003, cover price $24.95
Product Description: The years following 1945 witnessed a massive change in American intellectual thought and in the life of American universities. The effort to mobilize intellectual talent during the war established new links between the government and the academy...read more
Hardcover:
9780039220044, titled "Money, Banking, and Finance: The Canadian Context" | Harcourt Brace, December 1, 1988, cover price $42.95 | also contains Money, Banking, and Finance: The Canadian Context
Paperback:
9781565843974 | New Pr, February 1, 1998, cover price $12.00 | About this edition: The years following 1945 witnessed a massive change in American intellectual thought and in the life of American universities.
Paperback:
9780030339691, titled "The Moral Life" | Holt Rinehart & Winston, November 1, 1991, cover price $57.95 | also contains The Cold War & the University: Toward an Intellectual History of the Postwar Years, The Cold War & the University: Toward an Intellectual History of the Postwar Years, The Moral Life
Hardcover:
9781565840058 | New Pr, January 1, 1997, cover price $25.00 | About this edition: Explores what happened to the university in the postwar years and why these changes occurred
Paperback:
9780030339691, titled "The Moral Life" | Holt Rinehart & Winston, November 1, 1991, cover price $57.95 | also contains The Cold War & the University: Toward an Intellectual History of the Postwar Years, The Cold War & the University: Toward an Intellectual History of the Postwar Years, The Moral Life
Paperback:
9780030339691, titled "The Moral Life" | Holt Rinehart & Winston, November 1, 1991, cover price $57.95 | also contains The Cold War & the University: Toward an Intellectual History of the Postwar Years, The Cold War & the University: Toward an Intellectual History of the Postwar Years, The Moral Life
To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences.In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."
Hardcover:
9780819553003 | Wesleyan Univ Pr, November 1, 1996, cover price $45.00
Paperback:
9780819553010 | Wesleyan Univ Pr, October 1, 1996, cover price $24.95 | About this edition: To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends?
Paperback:
9780814122457 | Natl Council of Teachers, July 1, 1975, cover price $4.98
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