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A veteran production team shares insider secrets about using television and media opportunities to promote a brand or message, prepare for upcoming appearances, and increase return requests, in a guide that covers a wide range of topics, from sales pitches and television fashions to building producer relationships and hosting one's own show. Original.

Paperback:

9780061171123 | Harpercollins, July 1, 2007, cover price $14.95 | About this edition: A veteran production team shares insider secrets about using television and media opportunities to promote a brand or message, prepare for upcoming appearances, and increase return requests, in a guide that covers a wide range of topics, from sales pitches and television fashions to building producer relationships and hosting one's own show.

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