Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.

Product Description: Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics...read more

Product Description: Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process...read more

Product Description: With global brands like Nike, Adidas and Virgin Cola using illustration in their campaign designs, creatives who can incorporate original illustration in their work have the potential for great commercial success. This book equips the professional designer and student with the tools, both traditional and high-tech, to do this...read more

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Product Description: Ian Noble here proposes a fresh analysis of Céline’s writing which critically examines and brings together the different parts of this traditional image of Céline. New light is thrown on the place of Céline’s novels within the history of the genre and close analysis of a carefully selected cross-section of his novels, drawing on modern critical methods of textual analysis, shows how their use of language and their structure radically question the assumptions of the realist novel in terms of narrative, representation and the identity of the writing subject...read more