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Bruce I. Newman has written 13 work(s)
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Product Description: Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field...read more
Hardcover:
9780415627337 | Routledge, December 19, 2012, cover price $160.00 | About this edition: Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication.
Paperback:
9781138946477 | Routledge, July 22, 2015, cover price $47.95 | About this edition: Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication.
Product Description: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider âcultureâ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process...read more
Paperback:
9781138943056 | Routledge, August 25, 2015, cover price $42.95 | About this edition: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing.
Paperback:
9780765629166 | M E Sharpe Inc, March 1, 2011, cover price $47.95 | also contains Political Marketing: Theorectical and Strategic Foundations | About this edition: This is the first integrated theory-to-practice text on marketing's role in the political process.
Product Description: The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable...read more
Hardcover:
9780789027351 | Routledge, December 22, 2007, cover price $140.00 | About this edition: The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles.
Product Description: Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom...read more
Hardcover:
9780789033697 | Routledge, June 8, 2006, cover price $130.00 | About this edition: Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom.
Paperback:
9780789033703 | Routledge, June 8, 2006, cover price $62.95 | About this edition: Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom.
Hardcover:
9780789021588 | Routledge, July 1, 2003, cover price $105.00
Paperback:
9780789021595 | Routledge, July 1, 2003, cover price $45.95
Product Description: The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780761909583 | Sage Pubns, July 2, 1999, cover price $110.00 | About this edition: The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.
Paperback:
9780761909590 | Sage Pubns, July 2, 1999, cover price $75.00 | About this edition: The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.
Product Description: This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780761911098 | Sage Pubns, August 1, 1999, cover price $140.00 | About this edition: This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists.
(view table of contents)
Hardcover:
9780030980169 | South-Western Pub, July 1, 1998, cover price $240.95 | also contains In the Bag
Product Description: Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising...read more
Hardcover:
9780803951372 | Sage Pubns, January 1, 1994, cover price $48.00 | About this edition: Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques.
Paperback:
9780803951389 | Sage Pubns, December 14, 1993, cover price $62.00 | About this edition: Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques.
Product Description: This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services...read more
Hardcover:
9780538805636 | South-Western Pub, May 1, 1991, cover price $38.95 | About this edition: This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products.
Product Description: The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780275921873 | Praeger Pub Text, January 19, 1987, cover price $64.00 | About this edition: The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter.
Paperback:
9780877571803 | Amer Marketing Assn, March 1, 1986, cover price $29.00
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