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Israel D. Nebenzahl has written 2 work(s)
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National Image & Competitive Advantage: The Theory and Practice of Place Branding
cover image for 9788763001724
Product Description: "Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition...read more
By Eugene D. Jaffe and Israel D. Nebenzahl
See complete details on each edition (1 edition listed)

Paperback:

9788763001724 | Copenhagen Business School Pr, April 1, 2006, cover price $44.00 | About this edition: "Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding.

National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect
By Eugene D. Jaffe and Israel D. Nebenzahl
See complete details on each edition (1 edition listed)

Hardcover:

9788716135162 | Copenhagen Business School Pr, May 1, 2001, cover price $28.00

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