Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not necessary to be blessed with a superlative talent. The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends.

The most important skill that fashion students need to communicate their ideas is the ability to create their own fashion illustrations. Many students of fashion have little or no drawing experience to equip them ot illustrate fashion designs and concepts. Those who have tend to adopt a formulaic way of working which can narrow their approach to design. This inexperience can be the main obstacle to fulfilling their potential and they need to learn how to create effective illustrations fast. This contemporary and highly effective textbook sets out everything fashion students need to master essential teachniques.