Product Description: Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process...read more

The most important skill that fashion students need to communicate their ideas is the ability to create their own fashion illustrations. Many students of fashion have little or no drawing experience to equip them ot illustrate fashion designs and concepts. Those who have tend to adopt a formulaic way of working which can narrow their approach to design. This inexperience can be the main obstacle to fulfilling their potential and they need to learn how to create effective illustrations fast. This contemporary and highly effective textbook sets out everything fashion students need to master essential teachniques.