Product Description: Leadership comes from inside - the greatest leaders first question themselves before they tackle the world around them. To aid in this critical interrogation, The Ten Golden Rules of Leadership explores ideas from Aristotle, Heraclitus, and Sophocles, among some of the other greatest thinkers of history...read more

Product Description: Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer...read more

Product Description: Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer...read more

Product Description: Bankers in Japan and China are masters of accounting, not risk management, and American-style rescue packages won't solve their banking crises. Cleaning up balance sheets and purging non-performing loans won't work either, say Arayama and Mourdoukoutas...read more (view table of contents, read Amazon.com's description)

Product Description: Mourdoukoutas New Emerging Japanese Economy documents the rise of the old Japan economy, identifies the reasons and their domestic and international effects, then charts Japan's rapid decline, and the effects that this largely unexpected event had on the conduct of business globally...read more

Product Description: This book places collective entrepreneurship at the center of business strategy to provide a comprehensive discussion of the institutions and policies that nurture entrepreneurship, not only in start-up, but also in large, established corporations (intrapreneurship)...read more

Product Description: Banking is now an active asset-liability risk management enterprise, attributable in large part to the globalization of commerce. The authors of this descriptive yet practical, applications-oriented book examine the sources and management of traditional and nontraditional banking risks, then the conventional on-balance sheet and the modern off-balance sheet risk management methods...read more (view table of contents, read Amazon.com's description)

Product Description: During the last decade or so vaccine development has been facilitated by rapid advances in molecular and cell biology. These have laid the foundations of a new generation of vaccines exemplified by subunit vaccines produced through gene cloning and by synthetic peptides mimicking small regions of proteins on the outer coat of viruses...read more (view table of contents, read Amazon.com's description)

Product Description: There exists a wealth of information about the development of the spinal cord in journal articles and monographs, yet this beautifully illustrated work is the first book devoted to this important topic. Because the developing human spinal cord cannot be subjected to experimental manipulations, the knowledge gained from experimental work in animals is applied here to an interpretation of the time course and mechanisms of spinal cord development in man...read more (view table of contents, read Amazon.com's description)

Product Description: The globalization of business has ended corporate colonialism in international commerce, and out of this has emerged what the author calls the global corporation. Differing in many important ways from the now obsolete multinational corporation it is replacing, the global corporation is actually a network of independent entrepreneurs, liberated from the control of headquarters, and thus able to implement a new vision of the overall enterprise, its competitive strategies, and how it coordinates and communicates within itself...read more (view table of contents, read Amazon.com's description)

Product Description: With a lead in microelectronics applications and flexible institutions, Japan, rather than Europe, is to succeed the United States' economic leadership in the post-Soviet era. This book is an inquiry into the transition economics of this era and the differences between the American and Japanese economic problems...read more