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Sandra E. Moriarty has written 6 work(s)
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Cover for 9780881081954 Cover for 9780130163875 Cover for 9780133135374 Cover for 9780131899117 Cover for 9780135472903

Paperback:

9781428810518 | 6 edition (Academic Internet Pub Inc, October 31, 2006), cover price $33.95

cover image for 9780881081954

Paperback:

9780881081954 | 2 revised edition (Art Direction Book Co, December 1, 1996), cover price $14.95

cover image for 9780130163875

Hardcover:

9780130163875 | 2 sub edition (Prentice Hall, April 1, 1995), cover price $34.80

cover image for 9780133135374

Paperback:

9780133135374 | 2 edition (Prentice Hall, December 1, 1990), cover price $42.00

cover image for 9780131899117
Product Description: A comprehensive introduction to the creative side of advertising that gathers into one volume all the important aspects of copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession three sections cover the advertising process, media specifics and situations and decision...read more

Hardcover:

9780131899117 | Fac sub edition (Prentice Hall, April 1, 1990), cover price $60.00 | About this edition: A comprehensive introduction to the creative side of advertising that gathers into one volume all the important aspects of copywriting, layout and design, and creative message strategy.

displaying 1 to 6 | at end