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Sandra Moriarty has written 10 work(s)
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Cover for 9780132666985 Cover for 9780132163644 Cover for 9780133506884 Cover for 9780133763539 Cover for 9780132163729 Cover for 9780133547900 Cover for 9780133849646 Cover for 9780136104056 Cover for 9780844235318 Cover for 9780786308224 Cover for 9780805841787 Cover for 9780805841794 Cover for 9780844231969 Cover for 9780132690850 Cover for 9780133720129 Cover for 9780137776658 Cover for 9780765617910
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Hardcover:

9780133763539 | 10 pck har edition (Prentice Hall, April 26, 2014), cover price $312.40
9780133506884 | 10th edition (Prentice Hall, January 7, 2014), cover price $304.40
9780132163644 | 9 edition (Prentice Hall, February 7, 2011), cover price $289.40

Paperback:

9780133849646, titled "Advertising & IMC: Principles and Practice" | 10 pck unb edition (Prentice Hall, April 27, 2014), cover price $215.00
9780133547900 | 10 unbnd s edition (Prentice Hall, January 7, 2014), cover price $207.00
9780132163729, titled "Advertising & IMC: Principles and Practice" | 9 unbnd st edition (Prentice Hall, February 16, 2011), cover price $193.93

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Paperback:

9780136104056 | 8 unbnd edition (Prentice Hall, March 30, 2009), cover price $143.00

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Make all your presentations come alive with the all-new edition of this one-of-a-kind guide to planning and executing marketing and advertising presentations. Create dynamic presentations that sell you, sell your programs, and win over your client. This easy-to-follow, step-by-step guide helps you checkpoint all the critical stages in your presentations to reach the all-important goal: getting and keeping clients. Loaded with practical tips and advice from today's marketing communications experts, Creating & Delivering Winning Advertising & Marketing Presentations is the book you'll rely on to identify presentation strategies that are on target with your client every time; develop dynamic messages that create enthusiasm in your audience; select, plan, and design audio and visual aids that "speak" volumes for your ideas; make presentations that will sell your ideas every time; and provide the follow-up that will close every deal.From using research effectively, to budgeting wisely, to reading an audience and thinking on your feet, Creating & Delivering Winning Advertising & Marketing Presentations gives you the practical expertise you'll need for every audience and every situation - every time.

Hardcover:

9780844235295 | Subsequent edition (Ntc Business Books, February 1, 1995), cover price $49.95 | About this edition: Make all your presentations come alive with the all-new edition of this one-of-a-kind guide to planning and executing marketing and advertising presentations.

Paperback:

9780844235318 | 2 edition (Ntc Pub Group, June 1, 1995), cover price $22.95

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Discusses using integrated marketing to create, maintain, and grow profitable relationships (view table of contents)

Hardcover:

9780786308224 | McGraw-Hill, March 1, 1997, cover price $24.95 | About this edition: Discusses using integrated marketing to create, maintain, and grow profitable relationships

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This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline.The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types.The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
By Gretchen Barbatsis (editor), Keith Kenney (editor), Sandra Moriarty (editor) and Ken Smith (editor)

Hardcover:

9780805841787 | Routledge, November 22, 2004, cover price $225.00 | About this edition: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs.

Paperback:

9780805841794 | Routledge, December 30, 2004, cover price $110.00

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Michigan Real Estate: Principles & Practices

Hardcover:

9780133720129, titled "Calculus: For Business, Economics, Life Sciences, and Social Sciences" | Prentice Hall, December 1, 1995, cover price $76.85 | also contains Calculus for Business, Economics, Life Sciences, and Social Sciences

Paperback:

9780765617910 | M E Sharpe Inc, October 1, 2008, cover price $59.95
9780137776658, titled "Michigan Real Estate: Principles & Practices" | Gorsuch Scarisbrick Pub, March 1, 1995, cover price $34.00 | also contains Michigan Real Estate: Principles & Practices | About this edition: Michigan Real Estate: Principles & Practices

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