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Sandra Moriarty has written 10 work(s)
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Hardcover:
9780132666985 | 9 psc edition (Prentice Hall, May 31, 2011), cover price $48.00
Hardcover:
9780133763539 | 10 pck har edition (Prentice Hall, April 26, 2014), cover price $312.40
9780133506884 | 10th edition (Prentice Hall, January 7, 2014), cover price $304.40
9780132163644 | 9 edition (Prentice Hall, February 7, 2011), cover price $289.40
Paperback:
9780133849646, titled "Advertising & IMC: Principles and Practice" | 10 pck unb edition (Prentice Hall, April 27, 2014), cover price $215.00
9780133547900 | 10 unbnd s edition (Prentice Hall, January 7, 2014), cover price $207.00
9780132163729, titled "Advertising & IMC: Principles and Practice" | 9 unbnd st edition (Prentice Hall, February 16, 2011), cover price $193.93
Paperback:
9781428843837 | Academic Internet Pub Inc, November 30, 2009, cover price $31.95
Paperback:
9780136104056 | 8 unbnd edition (Prentice Hall, March 30, 2009), cover price $143.00
Hardcover:
9780133720129, titled "Calculus: For Business, Economics, Life Sciences, and Social Sciences" | Prentice Hall, December 1, 1995, cover price $76.85 | also contains Calculus for Business, Economics, Life Sciences, and Social Sciences
Paperback:
9780765617910 | M E Sharpe Inc, October 1, 2008, cover price $59.95
9780137776658, titled "Michigan Real Estate: Principles & Practices" | Gorsuch Scarisbrick Pub, March 1, 1995, cover price $34.00 | also contains Michigan Real Estate: Principles & Practices
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline.The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types.The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Hardcover:
9780805841787 | Routledge, November 22, 2004, cover price $225.00 | About this edition: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs.
Paperback:
9780805841794 | Routledge, December 30, 2004, cover price $110.00
Hardcover:
9780132690850 | Prentice Hall, August 1, 1997, cover price $130.00
Hardcover:
9780786308224 | McGraw-Hill, March 1, 1997, cover price $24.95 | About this edition: Discusses using integrated marketing to create, maintain, and grow profitable relationships
Hardcover:
9780844235295 | Subsequent edition (Ntc Business Books, February 1, 1995), cover price $49.95
Paperback:
9780844235318 | 2 edition (Ntc Pub Group, June 1, 1995), cover price $22.95
Paperback:
9780844231969 | Natl Textbook Co Trade, January 1, 1989, cover price $19.95
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