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Geoffrey A. Moore has written 20 work(s)
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Cover for 9780062292988 Cover for 9783322827388 Cover for 9780062040893 Cover for 9780061850370 Cover for 9780061845154 Cover for 9781884956942 Cover for 9780061795862 Cover for 9780887308888 Cover for 9780887309717 Cover for 9781841121185 Cover for 9781591841074 Cover for 9781591842149 Cover for 9781841124681 Cover for 9780060745813 Cover for 9780060517120 Cover for 9780066620022 Cover for 9780887307171 Cover for 9780060086763 Cover for 9780066620558 Cover for 9783409117456 Cover for 9783322823380 Cover for 9780887305191 Cover for 9781841120638 Cover for 9780694523375 Cover for 9780887309571 Cover for 9780887307652 Cover for 9780887308246 Cover for 9780694519378 Cover for 9780887308871 Cover for 9780694519286
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Product Description: “Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition...read more

Hardcover:

9780062040893 | Harperbusiness, September 6, 2011, cover price $27.99 | About this edition: “Readthis book to learn how to create a company as powerful as Apple.

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By Geoffrey A. Moore (foreword by)

Paperback:

9781884956942 | Quill Driver Books, May 1, 2009, cover price $16.95

Miscellaneous:

9781610351119, titled "New Influencers: A Marketer's Guide to the New Social Media" | Linden Pub, May 1, 2009, cover price $12.95

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An exploration of twenty-first century management paradigms argues that sensitivity to stock share price has become the single most important management lever.

Hardcover:

9780887308888 | Harperbusiness, June 1, 2000, cover price $27.00 | About this edition: An exploration of twenty-first century management paradigms argues that sensitivity to stock share price has become the single most important management lever.

Paperback:

9780887309717 | Revised edition (Harperbusiness, March 30, 2011), cover price $16.99
9781841121185 | Capstone Ltd, June 1, 2000, cover price $19.99

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Demonstrates how companies can benefit from the scientific principles of natural selection, explaining how established businesses can successfully adapt to the challenges of such forces as deregulation, globalization, and e-commerce.

Hardcover:

9781591841074 | Portfolio, December 29, 2005, cover price $26.95 | About this edition: Demonstrates how companies can benefit from the scientific principles of natural selection, explaining how established businesses can successfully adapt to the challenges of such forces as deregulation, globalization, and e-commerce.

Paperback:

9781591842149 | Reprint edition (Portfolio, May 27, 2008), cover price $17.00

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Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Reissue. 15,000 first printing.

Paperback:

9780060745813 | Reissue edition (Harperbusiness, December 1, 2004), cover price $16.99 | About this edition: Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.

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Examines marketing strategies for high-tech products and why they differ from those in other industries.

Paperback:

9780060517120 | Revised edition (Harperbusiness, September 1, 2002), cover price $17.99 | About this edition: Examines marketing strategies for high-tech products and why they differ from those in other industries.
9780066620022 | Harperbusiness, July 1, 1999, cover price $17.00 | also contains Rembrandt: The Painter at Work
9780887307171 | Reprint edition (Harperbusiness, October 1, 1995), cover price $16.00

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Presents the program described in the author's original edition by where companies make management decisions using shareholder value as a key driver, revised in light of dot-com business failures, using a fault-line metaphor to represent an unstable economic seam where powerful innovations can significantly impact the market.

Hardcover:

9780060086763 | Revised edition (Harperbusiness, September 1, 2002), cover price $26.95 | About this edition: Presents the program described in the author's original edition by where companies make management decisions using shareholder value as a key driver, revised in light of dot-com business failures, using a fault-line metaphor to represent an unstable economic seam where powerful innovations can significantly impact the market.

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Draws on the principles espoused in Crossing the Chasm and Inside the Tornado by Geoffrey A. Moore to explain how to apply those lessons on a business operational level, with advice on how to develop action plans, product development, sales strategy, marketing communication, and management tactics. Original.
By Geoffrey A. Moore (foreword by) and Paul Wiefels

Paperback:

9780066620558 | Harperbusiness, August 1, 2002, cover price $24.95 | About this edition: Draws on the principles espoused in Crossing the Chasm and Inside the Tornado by Geoffrey A.

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Hardcover:

9783409117456 | Springer Verlag, April 27, 2001, cover price $89.99

Paperback:

9783322823380 | Reprint edition (Springer Verlag, February 12, 2012), cover price $89.99

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This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

Hardcover:

9780887305191 | Harpercollins, November 1, 1991, cover price $25.00

Paperback:

9781841120638 | Revised edition (John Wiley & Sons Inc, October 10, 2000), cover price $27.50 | About this edition: This guide throws out old marketing ideas to make way for the special realities of the hi-tech market.

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A third volume in the series that began with Crossing the Chasm reveals key management practices that will help to build a competitive advantage in high technologies. Simultaneous.

Cassette/Spoken Word:

9780694523375 | Harperbusiness, June 1, 2000, cover price $25.95 | About this edition: An exploration of twenty-first century management paradigms argues that sensitivity to share price has become the single most important management lever.

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A revised edition of a popular handbook discussing investing in high technology stocks contains new information on Internet stocks and shows how to spot the 'gorilla candidates,' those stocks most likely to succeed. (view table of contents)

Hardcover:

9780887309571 | Rev sub edition (Harperbusiness, October 1, 1999), cover price $27.00 | About this edition: A look at the world of high technology stocks, with tips on finding 'gorilla' companies that have enough momentum to become potential market leaders and are poised to make large profits

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Emphasizing the importance of seizing and holding marketing leadership during the 'tornado' phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle

Hardcover:

9780887307652, titled "Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge" | Harperbusiness, October 1, 1995, cover price $30.00 | About this edition: Emphasizing the importance of seizing and holding marketing leadership during the 'tornado' phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle

Paperback:

9780887308246 | Reprint edition (Harpercollins, May 1, 1999), cover price $17.00 | About this edition: Emphasizing the importance of seizing and holding marketing leadership during the 'tornado' phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle

Cassette/Spoken Word:

9780694519378, titled "Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge" | Harperaudio, January 1, 1998, cover price $18.00 | About this edition: Emphasizing the importance of seizing and holding marketing leadership during the 'tornado' phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle.

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A look at the world of high technology stocks, with tips on finding 'gorilla' companies that have enough momentum to become potential market leaders and are poised to make large profits. Read by Geoffrey A. Moore. Simultaneous.

Hardcover:

9780887308871 | 1 ed edition (Harperbusiness, February 1, 1998), cover price $26.00 | About this edition: A look at the world of high technology stocks, with tips on finding 'gorilla' companies that have enough momentum to become potential market leaders and are poised to make large profits

Cassette/Spoken Word:

9780694519286, titled "The Gorilla Game: An Investor's Guide to Picking Winners in High Technology" | Harperaudio, March 1, 1998, cover price $18.00 | About this edition: A look at the world of high technology stocks, with tips on finding companies that have enough momentum to become potential market leaders and are poised to make large profits.

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