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Product Description: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis...read more

Hardcover:

9783642539640 | 2 edition (Springer Verlag, August 7, 2014), cover price $79.99 | About this edition: This accessible, practice-oriented and compact text provides a hands-on introduction to market research.
9783642125409 | Springer Verlag, February 9, 2011, cover price $69.95

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