Product Description: A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.

Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of this analysis is a firm belief in fieldwork and ethnography--terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography is a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.

Follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. This book introduces students to ways in which anthropologists study social systems in business. It also shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues.

The author records his experiences and impressions during four years spent living with his family in a remote village in southern Japan (view table of contents)

Presenting a study of a group of potters living in a small community in the south of Japan, this work includes a look at the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware pottery generally referred to as 'mingei', or folk art.

'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California). (view table of contents)

This book gives a social anthropological account of whaling culture in Japan. When originally published this was the first comprehensive account in English of the history of Japanese whaling, showing how it has given rise to a particular culture. The volume discusses what happens when that culture is threatened. At the same time as explaining the work organization of those involved in whaling, the role of whaling companies in local and national economies, and the role of the whale in the establishment and maintenance of local community identity (ritual, food, gift-giving), the authors address the wider political and so-called "environmental" issues surrounding whaling in general, and Japanese whaling in particular.  

When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as ‘noodle westerns’ and high-school baseball uphold the well-known ideologies of ‘selflessness’, ‘diligence’, ‘compliance’ and ‘co-operation’ typically associated with the Japanese. Ultimately, the book poses the question: are those whom we call the Japanese ‘real’ people in their own right, or merely a nation acting out a part written for them by Western civilisation?

First published in 1985, this Routledge Revival is a lively and colourful account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four years. Part journal, part ethnographic observation, part social and moral commentary, this very personal and sensitive book depicts not only the intricate relationships among the valley people, but also those between them and the anthropologist who has come from the outside world to study them. The book has a dual purpose: to portray the intimate, day-to-day lives of people living in a remote part of Japan, and to describe how one anthropologist tries – and eventually fails – to "become at one" with his informants. Throughout, the book questions the premises of participant observation, which has become a mainstay of modern anthropology.

Recent years have witnessed an explosive growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism – its culture, society, people – the more mysterious it becomes. As well as exploring issues relating to advertising, tourism, women, festivals and the art world, the book depicts how the study of Japanese society contributes to anthropological theory and understanding. The editors use the term ‘unwrapping’ to provide insights into Japanese culture and relate these insights to broader problems and questions prevalent in contemporary anthropological discourse. The issues explored include the contribution of applied anthropology to theory; the relationship between tourism and nostalgia; the interplay of marginality and belonging; the role of advertising in gender relations; status in the art world and the place of Japanese genres of writing within anthropology texts.  

Examining images of women in Japanese consumerism, this book explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. (view table of contents)