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Banwari Mittal has written 6 work(s)
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Hardcover:
9780979133602 | 1 edition (Open Mentis, March 1, 2007), cover price $145.00
Hardcover:
9780979133619 | Open Mentis, January 31, 2010, cover price $180.00 | About this edition: Avery, Jill, Ph.
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consumer and on the business customer. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
Hardcover:
9780030343360 | 2 edition (South-Western Pub, February 1, 2003), cover price $421.95 | About this edition: Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs.
Paperback:
9781428807044 | Academic Internet Pub Inc, October 31, 2006, cover price $31.95
Hardcover:
9780030980169 | South-Western Pub, July 1, 1998, cover price $240.95 | also contains In the Bag
Hardcover:
9780030351815, titled "Do Not Promote Consumer Behavior" | 1 edition (South-Western Pub, March 15, 2006), cover price $125.95
Hardcover:
9780071375276 | McGraw-Hill, May 1, 2001, cover price $27.95 | About this edition: In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N.
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