This best-selling book presents a balanced view of business—its strengths, weaknesses, challenges, successes, failures, and problems. The highly experienced authors have provided an up-to-date book, with real-life examples, careful in-depth coverage, and a lively conversational writing style that explains the opportunities and rewards of a business career. Topics include: conducting business in the global economy; starting and expanding a small business; managing a business; managing employees; developing marketing strategies to satisfy customers; managing accounting and financial resources; and special topics such as business law, taxes, and the U.S. legal system, risk management and insurance, and careers in business and the employment search. An excellent desk reference for anyone involved in business, especially managers and entrepreneurs in small business enterprises.

This best-selling book presents a balanced view of business—the strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers. (view table of contents)

Product Description: In this text, students not only read about business, they experience it firsthand in every chapter through a variety of highly involving activities that no other textbook can match. Students appreciate its up-to-date real-life examples, its carefully integrated in-depth coverage, its lively conversational writing style, and its eye-opening contemporary graphics...read more

Successful business leaders offer insight and ideas such as the small room concept, the real value of compensation, listening with three ears, shopping your own business, and more.

Outlines various strategies for improving business dealings and presents the success stories of some entrepreneurs