Product Description: In today’s wireless environment, marketing is more frequently occurring at the server-to-device level―with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors...read more

Product Description: The strategic use of network-centric software for data aggregation, integration, collaboration, categorization, and pattern-recognition by homeland security personnel at the local, state, and federal level is essential in combating terrorism in the 21st century...read more

Product Description: WebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for personalization and profitability. This is the only book that provides guidance for categorizing the dozens of personalization products and services in the market or assessing their effectiveness...read more (view table of contents, read Amazon.com's description)

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Product Description: Investigative Data Mining for Security and Criminal Detection is the first book to outline how data mining technologies can be used to combat crime in the 21st century. It introduces security managers, law enforcement investigators, counter-intelligence agents, fraud specialists, and information security analysts to the latest data mining techniques and shows how they can be used as investigative tools...read more (view table of contents, read Amazon.com's description)