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cover image for 9780749466763
Product Description: The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team...read more

Paperback:

9780749466763 | Kogan Page Ltd, May 28, 2013, cover price $29.95 | About this edition: The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team.

cover image for 9780750681339
Product Description: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies...read more

Paperback:

9780750681339 | Butterworth-Heinemann, March 8, 2007, cover price $41.95 | About this edition: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists.

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