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Product Description: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
By Mary M. Mckinley (editor)

Hardcover:

9780230358553 | Palgrave Macmillan, January 15, 2012, cover price $110.00 | About this edition: This book takes an international perspective on the topical issues of marketing ethics and ethical communications.

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