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Malcolm McDonald has written 38 work(s)
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Paperback:
9780750659802 | 3 edition (Butterworth-Heinemann, October 22, 2003), cover price $51.95
Hardcover:
9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00
Paperback:
9780750661980 | 2 edition (Butterworth-Heinemann, September 7, 2004), cover price $33.95
Hardcover:
9780750668385 | Dvd edition (Butterworth-Heinemann, October 31, 2007), cover price $155.00
9780750667517 | Dvd edition (Butterworth-Heinemann, March 30, 2005), cover price $141.00
Paperback:
9780750667272 | Butterworth-Heinemann, November 28, 2005, cover price $54.95
Miscellaneous:
9780080459424 | Butterworth-Heinemann, November 1, 2005, cover price $45.95
Paperback:
9780750667463 | 2 edition (Butterworth-Heinemann, October 17, 2005), cover price $70.95
Paperback:
9780750662468 | 2 edition (Butterworth-Heinemann, December 19, 2006), cover price $59.95
Paperback:
9780750681339 | Butterworth-Heinemann, March 8, 2007, cover price $41.95
Hardcover:
9781859836316 | Gardners Books, August 1, 2008, cover price $33.30
Paperback:
9780749451493 | Csm rei edition (Kogan Page Ltd, January 1, 2008), cover price $24.95
Miscellaneous:
9780749452841 | Kogan Page Ltd, September 25, 2009, cover price $0.04
Product Description: This is a major revision of the first edition of "Market Segmentation". In today's marketplace, effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth...read more
Paperback:
9781906884185, titled "Market Segmentation: How to Do It, How to Profit from It" | 4th edition (Goodfellow Pub Ltd, June 29, 2010), cover price $53.00 | About this edition: This is a major revision of the first edition of "Market Segmentation".
9780750659819, titled "Market Segmentation: How to Do It, How to Profit from It" | Butterworth-Heinemann, October 1, 2004, cover price $56.95 | About this edition: * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area.
9780333733691 | 2 sub edition (Macmillan Pub Ltd, December 1, 1998), cover price $69.50
Miscellaneous:
9780080479194, titled "Market Segmentation: How to Do It, How to Profit from It" | Butterworth-Heinemann, October 1, 2004, cover price $48.95
Miscellaneous:
9781118318485 | John Wiley & Sons Inc, January 27, 2012, cover price $26.95
Hardcover:
9781138134119 | Routledge, October 29, 2015, cover price $165.00
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