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Malcolm McDonald has written 38 work(s)
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Cover for 9780750641166 Cover for 9780750656252 Cover for 9780750683869 Cover for 9780531095904 Cover for 9780566026379 Cover for 9780434912889 Cover for 9780704506183 Cover for 9780434912933 Cover for 9780750600941 Cover for 9780750617093 Cover for 9780750601542 Cover for 9780750620215 Cover for 9780750619585 Cover for 9780080425726 Cover for 9780750630221 Cover for 9780750626415 Cover for 9780750632782 Cover for 9780750646154 Cover for 9780750647595 Cover for 9780273642497 Cover for 9780273654797 Cover for 9780750673075 Cover for 9780749437268 Cover for 9780750653879 Cover for 9780333994368 Cover for 9780333994375
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Product Description: Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced...read more

Paperback:

9780750683869 | 6 edition (Butterworth-Heinemann, April 13, 2007), cover price $50.95 | About this edition: Marketing Plans is simply the definitive guide to making plans that work.
9780750656252 | 5th edition (Butterworth-Heinemann, September 1, 2002), cover price $51.95 | About this edition: Now in its 5th edition Marketing Plans is a highly renowned international bestseller.
9780750641166 | 4th rev&up edition (Butterworth-Heinemann, June 1, 1999), cover price $49.99 | About this edition: At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.

Library:

9780531095904 | Franklin Watts, March 1, 1985, cover price $19.95 | About this edition: Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution

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Product Description: An examination of the whole sales process which aims to help the reader understand it more fully. Accompanying exercises and case studies are designed to enable the reader to develop the skills necessary for successful selling. The work is directed at students of business management and marketing who are interested in organizations that market services rather than goods and practitioners in all service industries who are responsible for marketing...read more

Paperback:

9780434912889 | Butterworth-Heinemann, January 1, 1988, cover price $37.95 | About this edition: An examination of the whole sales process which aims to help the reader understand it more fully.

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Product Description: Marketing guide for senior executives

Paperback:

9780704506183 | Wildwood House, March 1, 1989, cover price $25.95 | About this edition: Marketing guide for senior executives

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Product Description: Part of a series, this digest comprises papers selected from the journal "International Marketing Review", which explores and develops various themes in international marketing. Topics covered include past developments in international marketing and future trends, an approach to global strategy formulation, the issue of international market segmentation, product management, advertising, and pricing in international training, negotiation, technology transfer, retailing, overseas investment planning, the role of the marketing director and a debate on key market focus versus market spreading...read more

Hardcover:

9780434912933 | Butterworth-Heinemann, November 1, 1990, cover price $66.95 | About this edition: Part of a series, this digest comprises papers selected from the journal "International Marketing Review", which explores and develops various themes in international marketing.

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Product Description: Malcolm McDonald is internationally renowned for his writing, lecturing and consulting on marketing planning. In this practical book he distils the essence of this vital subject for the busy marketing manager. Packed with relevant examples the book covers all the key concepts and analytical techniques...read more

Hardcover:

9780750600941 | Butterworth-Heinemann, November 1, 1991, cover price $47.95 | About this edition: Taking a practical approach to marketing planning, this book aims to encapsulate key marketing planning concepts and significant analytical techniques, offering a wide range of examples.

Paperback:

9780750617093 | Butterworth-Heinemann, December 1, 1993, cover price $34.95 | About this edition: Malcolm McDonald is internationally renowned for his writing, lecturing and consulting on marketing planning.

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Product Description: Retailing combines, as a business, a unique set of problems with an endless variety of solutions. Retail Marketing Plans is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting...read more

Hardcover:

9780750601542 | Butterworth-Heinemann, March 1, 1993, cover price $62.95 | About this edition: Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting.

Paperback:

9780750620215 | Butterworth-Heinemann, January 1, 1997, cover price $26.95 | About this edition: Retailing combines, as a business, a unique set of problems with an endless variety of solutions.

Product Description: This title puts the reader through a thorough marketing test with exercises, quizzes, questionnaires, checklists, problem-solving techniques and matrices. The applications of the exercises will test the reader's organization's marketing proficiency...read more

Paperback:

9780750617062 | Butterworth-Heinemann, December 1, 1993, cover price $34.95 | About this edition: This title puts the reader through a thorough marketing test with exercises, quizzes, questionnaires, checklists, problem-solving techniques and matrices.

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Product Description: In the same pictorial style as The Marketing Plan, this is an informative book designed to turn readers into successful salespeople.

Paperback:

9780750619585 | Rbhp Trade Group, September 1, 1994, cover price $31.95 | About this edition: In the same pictorial style as The Marketing Plan, this is an informative book designed to turn readers into successful salespeople.

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Product Description: Hardbound. Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth...read more
By Malcolm McDonald (editor)

Hardcover:

9780080425726 | Emerald Group Pub Ltd, June 1, 1995, cover price $100.99 | About this edition: Hardbound.

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Product Description: Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780750625494 | Butterworth-Heinemann, January 1, 1996, cover price $50.95 | About this edition: This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice.

Paperback:

9780750630221 | Routledge, July 23, 1996, cover price $78.95 | About this edition: Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results.

Product Description: A unique marketing book, from one of the most widely read and high profile marketing authors. Marketing planning still remains one of the great, unconquered challenges for businesses everywhere. There is a growing body of evidence to show that the difference between efficiency and effectiveness (or, in planning terms, between tactics and strategy) is becoming more important...read more

Paperback:

9780750626422 | Poc edition (Rbhp Trade Group, February 1, 1996), cover price $15.95 | About this edition: A unique marketing book, from one of the most widely read and high profile marketing authors.

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Product Description: First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Paperback:

9780750626415 | Poc edition (Routledge, December 27, 1995), cover price $29.95 | About this edition: First published in 1995.

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Product Description: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750632782 | Butterworth-Heinemann, May 27, 1998, cover price $74.95 | About this edition: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets.

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Product Description: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750646154 | Butterworth-Heinemann, July 1, 2000, cover price $44.95 | About this edition: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity.

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Product Description: Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750647595 | Butterworth-Heinemann, November 1, 2000, cover price $28.95 | About this edition: Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process.

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Product Description: Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780273642497 | Financial Times Management, December 1, 2000, cover price $37.00 | About this edition: Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference.

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Product Description: Book by Daniel, Elizabeth, Wilson, Hugh, McDonald, Malcolm, Ward, John (view table of contents, read Amazon.com's description)

Paperback:

9780273654797 | Financial Times Management, October 1, 2001, cover price $175.00 | About this edition: Book by Daniel, Elizabeth, Wilson, Hugh, McDonald, Malcolm, Ward, John

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Product Description: Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750673075 | 2 sub edition (Butterworth-Heinemann, November 5, 2001), cover price $44.95 | About this edition: Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan.

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Product Description: Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives...

Paperback:

9780749437268 | Kogan Page Ltd, May 1, 2002, cover price $14.95 | About this edition: Brilliant people love to be challenged.

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Product Description: The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'...read more

Paperback:

9780750653879 | Butterworth-Heinemann, September 24, 2002, cover price $57.95 | About this edition: The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'.

Hardcover:

9780750659215 | Butterworth-Heinemann, November 1, 2002, cover price $74.95

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Product Description: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues...read more

Hardcover:

9780333994368 | Palgrave Macmillan, July 1, 2003, cover price $99.95 | About this edition: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

Paperback:

9780333994375 | Palgrave Macmillan, July 4, 2003, cover price $89.00 | About this edition: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

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