| 6 edition (Butterworth-Heinemann, April 13, 2007), cover price $50.95 | About this edition:
Marketing Plans is simply the definitive guide to making plans that work.
| 5th edition (Butterworth-Heinemann, September 1, 2002), cover price $51.95 | About this edition:
Now in its 5th edition Marketing Plans is a highly renowned international bestseller.
| 4th rev&up edition (Butterworth-Heinemann, June 1, 1999), cover price $49.99 | About this edition:
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.
| Franklin Watts, March 1, 1985, cover price $19.95 | About this edition:
Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution