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Malcolm McDonald has written 38 work(s)
Hardcover:
9781138134119 | Routledge, October 29, 2015, cover price $165.00
Miscellaneous:
9781118318485 | John Wiley & Sons Inc, January 27, 2012, cover price $26.95
Paperback:
9781906884185, titled "Market Segmentation: How to Do It, How to Profit from It" | 4th edition (Goodfellow Pub Ltd, June 29, 2010), cover price $53.00 | About this edition: This is a major revision of the first edition of "Market Segmentation".
9780750659819, titled "Market Segmentation: How to Do It, How to Profit from It" | Butterworth-Heinemann, October 1, 2004, cover price $56.95 | About this edition: * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area.
9780333733691 | 2 sub edition (Macmillan Pub Ltd, December 1, 1998), cover price $69.50
Miscellaneous:
9780080479194, titled "Market Segmentation: How to Do It, How to Profit from It" | Butterworth-Heinemann, October 1, 2004, cover price $48.95
Paperback:
9780749451493 | Csm rei edition (Kogan Page Ltd, January 1, 2008), cover price $24.95
Miscellaneous:
9780749452841 | Kogan Page Ltd, September 25, 2009, cover price $0.04
Hardcover:
9781859836316 | Gardners Books, August 1, 2008, cover price $33.30
Hardcover:
9780750668385 | Dvd edition (Butterworth-Heinemann, October 31, 2007), cover price $155.00
9780750667517 | Dvd edition (Butterworth-Heinemann, March 30, 2005), cover price $141.00
Paperback:
9780750683869 | 6 edition (Butterworth-Heinemann, April 13, 2007), cover price $50.95
9780750656252 | 5th edition (Butterworth-Heinemann, September 1, 2002), cover price $51.95
9780750641166 | 4th rev&up edition (Butterworth-Heinemann, June 1, 1999), cover price $49.99
Library:
9780531095904 | Franklin Watts, March 1, 1985, cover price $19.95 | About this edition: Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution
Paperback:
9780750681339 | Butterworth-Heinemann, March 8, 2007, cover price $41.95
Paperback:
9780750662468 | 2 edition (Butterworth-Heinemann, December 19, 2006), cover price $59.95
Paperback:
9780750667463 | 2 edition (Butterworth-Heinemann, October 17, 2005), cover price $70.95
Paperback:
9780750667272 | Butterworth-Heinemann, November 28, 2005, cover price $54.95
Miscellaneous:
9780080459424 | Butterworth-Heinemann, November 1, 2005, cover price $45.95
Paperback:
9780750661980 | 2 edition (Butterworth-Heinemann, September 7, 2004), cover price $33.95
Hardcover:
9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00
Paperback:
9780750659802 | 3 edition (Butterworth-Heinemann, October 22, 2003), cover price $51.95
Hardcover:
9780333994368 | Palgrave Macmillan, July 1, 2003, cover price $99.95
Paperback:
9780333994375 | Palgrave Macmillan, July 4, 2003, cover price $89.00
Hardcover:
9780750659215 | Butterworth-Heinemann, November 1, 2002, cover price $74.95
Paperback:
9780750653879 | Butterworth-Heinemann, September 24, 2002, cover price $57.95
Paperback:
9780749437268 | Kogan Page Ltd, May 1, 2002, cover price $14.95 | About this edition: Brilliant people love to be challenged.
Paperback:
9780750673075 | 2 sub edition (Butterworth-Heinemann, November 5, 2001), cover price $44.95
Paperback:
9780273654797 | Financial Times Management, October 1, 2001, cover price $175.00
Hardcover:
9780273642497 | Financial Times Management, December 1, 2000, cover price $37.00
Paperback:
9780750647595 | Butterworth-Heinemann, November 1, 2000, cover price $28.95 | About this edition: Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process.
Paperback:
9780750646154 | Butterworth-Heinemann, July 1, 2000, cover price $44.95 | About this edition: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity.
Paperback:
9780750632782 | Butterworth-Heinemann, May 27, 1998, cover price $74.95
Hardcover:
9780750601542 | Butterworth-Heinemann, March 1, 1993, cover price $62.95 | About this edition: Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting.
Paperback:
9780750620215 | Butterworth-Heinemann, January 1, 1997, cover price $26.95
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