search for books and compare prices
Malcolm McDonald has written 38 work(s)
Search for other authors with the same name
at beginning | displaying 1 to 25 | next 13 >
Jump to start at |
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9780273642497 Cover for 9780750659802 Cover for 9780434912889 Cover for 9780749437268 Cover for 9780434912933 Cover for 9780750668385 Cover for 9780750662468 Cover for 9780750632782 Cover for 9781138134119 Cover for 9780750646154 Cover for 9780749451493 Cover for 9780333733691 Cover for 9780750659819 Cover for 9781906884185 Cover for 9780333994368 Cover for 9780333994375 Cover for 9780750661980 Cover for 9780750667272 Cover for 9780750681339 Cover for 9781403906823 Cover for 9780750647595 Cover for 9780750600941 Cover for 9780750617093 Cover for 9780750630221 Cover for 9780750667463 Cover for 9780750641166 Cover for 9780750656252 Cover for 9780750683869 Cover for 9780531095904
cover image for 9780273642497
Product Description: (Pearson Education) A guide to creating a company that is driven by and focused on customer requirements. Includes interviews with the CEOs of several major companies and case studies from companies which are putting this type of marketing into practice. (view table of contents, read Amazon.com's description)

Hardcover:

9780273642497 | Financial Times Management, December 1, 2000, cover price $37.00 | About this edition: (Pearson Education) A guide to creating a company that is driven by and focused on customer requirements.

cover image for 9780750659802
Product Description: This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750659802 | 3 edition (Butterworth-Heinemann, October 22, 2003), cover price $51.95 | About this edition: This is the third edition of one of world's most respected and successful books on branding.

cover image for 9780434912889
Product Description: An examination of the whole sales process which aims to help the reader understand it more fully. Accompanying exercises and case studies are designed to enable the reader to develop the skills necessary for successful selling. The work is directed at students of business management and marketing who are interested in organizations that market services rather than goods and practitioners in all service industries who are responsible for marketing...read more

Paperback:

9780434912889 | Butterworth-Heinemann, January 1, 1988, cover price $37.95 | About this edition: An examination of the whole sales process which aims to help the reader understand it more fully.

cover image for 9780749437268
Product Description: Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives...

Paperback:

9780749437268 | Kogan Page Ltd, May 1, 2002, cover price $14.95 | About this edition: Brilliant people love to be challenged.

cover image for 9780434912933
Product Description: Part of a series, this digest comprises papers selected from the journal "International Marketing Review", which explores and develops various themes in international marketing. Topics covered include past developments in international marketing and future trends, an approach to global strategy formulation, the issue of international market segmentation, product management, advertising, and pricing in international training, negotiation, technology transfer, retailing, overseas investment planning, the role of the marketing director and a debate on key market focus versus market spreading...read more

Hardcover:

9780434912933 | Butterworth-Heinemann, November 1, 1990, cover price $66.95 | About this edition: Part of a series, this digest comprises papers selected from the journal "International Marketing Review", which explores and develops various themes in international marketing.

cover image for 9780750668385
Product Description: * Provides a complete programme of study that will help resolve all your company’s marketing planning problems * Complements Professor McDonald’s book Marketing Plans * Clear and practical in its approach This programme explains and demonstrates how to use a marketing plan...read more

Hardcover:

9780750668385 | Dvd edition (Butterworth-Heinemann, October 31, 2007), cover price $155.00 | About this edition: * Provides a complete programme of study that will help resolve all your company’s marketing planning problems * Complements Professor McDonald’s book Marketing Plans * Clear and practical in its approach This programme explains and demonstrates how to use a marketing plan.
9780750667517 | Dvd edition (Butterworth-Heinemann, March 30, 2005), cover price $141.00

cover image for 9780750662468
Product Description: This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analysing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace...read more

Paperback:

9780750662468 | 2 edition (Butterworth-Heinemann, December 19, 2006), cover price $59.95 | About this edition: This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format.

cover image for 9780750632782
Product Description: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750632782 | Butterworth-Heinemann, May 27, 1998, cover price $74.95 | About this edition: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets.

cover image for 9781138134119
Product Description: To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line...read more

Hardcover:

9781138134119 | Routledge, October 29, 2015, cover price $165.00 | About this edition: To manage key accounts profitably you need strategic planning that works.

cover image for 9780750646154
Product Description: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750646154 | Butterworth-Heinemann, July 1, 2000, cover price $44.95 | About this edition: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity.

As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world.With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away.

Paperback:

9780749451493 | Csm rei edition (Kogan Page Ltd, January 1, 2008), cover price $24.95 | About this edition: As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you.

Miscellaneous:

9780749452841 | Kogan Page Ltd, September 25, 2009, cover price $0.04

cover image for 9781906884185
Product Description: This is a major revision of the first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth...read more

Paperback:

9781906884185, titled "Market Segmentation: How to Do It, How to Profit from It" | 4th edition (Goodfellow Pub Ltd, June 29, 2010), cover price $53.00 | About this edition: This is a major revision of the first edition of Market Segmentation.
9780750659819, titled "Market Segmentation: How to Do It, How to Profit from It" | Butterworth-Heinemann, October 1, 2004, cover price $56.95 | About this edition: * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area.
9780333733691 | 2 sub edition (Macmillan Pub Ltd, December 1, 1998), cover price $69.50 | About this edition: This is a major revision of the first edition of Market Segmentation.

Miscellaneous:

9780080479194, titled "Market Segmentation: How to Do It, How to Profit from It" | Butterworth-Heinemann, October 1, 2004, cover price $48.95

cover image for 9780333994375
Product Description: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues...read more

Hardcover:

9780333994368 | Palgrave Macmillan, July 1, 2003, cover price $99.95 | About this edition: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

Paperback:

9780333994375 | Palgrave Macmillan, July 4, 2003, cover price $89.00 | About this edition: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

cover image for 9780750661980
Product Description: Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach! So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide...read more

Paperback:

9780750661980 | 2 edition (Butterworth-Heinemann, September 7, 2004), cover price $33.95 | About this edition: Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there.

Product Description: This title puts the reader through a thorough marketing test with exercises, quizzes, questionnaires, checklists, problem-solving techniques and matrices. The applications of the exercises will test the reader's organization's marketing proficiency...read more

Paperback:

9780750617062 | Butterworth-Heinemann, December 1, 1993, cover price $34.95 | About this edition: This title puts the reader through a thorough marketing test with exercises, quizzes, questionnaires, checklists, problem-solving techniques and matrices.

cover image for 9780750667272
Product Description: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners...read more

Paperback:

9780750667272 | Butterworth-Heinemann, November 28, 2005, cover price $54.95 | About this edition: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern.

Miscellaneous:

9780080459424 | Butterworth-Heinemann, November 1, 2005, cover price $45.95

cover image for 9780750681339
Product Description: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies...read more

Paperback:

9780750681339 | Butterworth-Heinemann, March 8, 2007, cover price $41.95 | About this edition: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists.

cover image for 9781403906823
Product Description: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future...read more
By Jacob Goldenberg (contributor), Philip J. Kitchen (editor), Dale Littler (contributor), Malcolm McDonald (contributor) and Stanley J. Paliwoda (contributor)

Hardcover:

9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00 | About this edition: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it.

cover image for 9780750647595
Product Description: Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750647595 | Butterworth-Heinemann, November 1, 2000, cover price $28.95 | About this edition: Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process.

cover image for 9780750617093
Product Description: Malcolm McDonald is internationally renowned for his writing, lecturing and consulting on marketing planning. In this practical book he distils the essence of this vital subject for the busy marketing manager. Packed with relevant examples the book covers all the key concepts and analytical techniques...read more

Hardcover:

9780750600941 | Butterworth-Heinemann, November 1, 1991, cover price $47.95 | About this edition: Taking a practical approach to marketing planning, this book aims to encapsulate key marketing planning concepts and significant analytical techniques, offering a wide range of examples.

Paperback:

9780750617093 | Butterworth-Heinemann, December 1, 1993, cover price $34.95 | About this edition: Malcolm McDonald is internationally renowned for his writing, lecturing and consulting on marketing planning.

cover image for 9780750630221
Product Description: Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780750625494 | Butterworth-Heinemann, January 1, 1996, cover price $50.95 | About this edition: This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice.

Paperback:

9780750630221 | Routledge, July 23, 1996, cover price $78.95 | About this edition: Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results.

cover image for 9780750667463
Product Description: Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results...read more

Paperback:

9780750667463 | 2 edition (Butterworth-Heinemann, October 17, 2005), cover price $70.95 | About this edition: Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results.

cover image for 9780750683869
Product Description: Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced...read more

Paperback:

9780750683869 | 6 edition (Butterworth-Heinemann, April 13, 2007), cover price $50.95 | About this edition: Marketing Plans is simply the definitive guide to making plans that work.
9780750656252 | 5th edition (Butterworth-Heinemann, September 1, 2002), cover price $51.95 | About this edition: Now in its 5th edition Marketing Plans is a highly renowned international bestseller.
9780750641166 | 4th rev&up edition (Butterworth-Heinemann, June 1, 1999), cover price $49.99 | About this edition: At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.

Library:

9780531095904 | Franklin Watts, March 1, 1985, cover price $19.95 | About this edition: Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution

at beginning | displaying 1 to 25 | next 13 >