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Product Description: Despite the now widely recognized importance of intangible assets and intellectual capital, they still appear to be poorly understood by both academics and practitioners. Indeed, the necessity for adopting a fresh approach to their reporting, measurement and management is today generally clear and accepted...read more
By Giuseppe Marzo (editor) and Stefano Zambon (editor)

Hardcover:

9780754646280 | Ashgate Pub Co, November 30, 2007, cover price $149.95 | About this edition: Despite the now widely recognized importance of intangible assets and intellectual capital, they still appear to be poorly understood by both academics and practitioners.

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