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Greg W. Marshall has written 14 work(s)
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Cover for 9780071151597 Cover for 9780072466485 Cover for 9780072826340 Cover for 9780072961836 Cover for 9780073529875 Cover for 9780072892963 Cover for 9780072983173 Cover for 9780073203164 Cover for 9780073304014 Cover for 9780073404837 Cover for 9780073529813 Cover for 9780136008132 Cover for 9780073529790 Cover for 9780078028861 Cover for 9780077400187 Cover for 9780131359888 Cover for 9780132176842 Cover for 9780132177108 Cover for 9780132577533 Cover for 9780132606165 Cover for 9780132948937 Cover for 9780133130591 Cover for 9780133879261 Cover for 9780133879278 Cover for 9780136054214 Cover for 9780132177146 Cover for 9780132175913 Cover for 9780077563585 Cover for 9780415534611 Cover for 9780415534628 Cover for 9780071082020 Cover for 9780077405403 Cover for 9780077558598 Cover for 9780078028786 Cover for 9780415523493 Cover for 9781138951228 Cover for 9780415523509 Cover for 9781138951235
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Product Description: Sales Force Management, 9e remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking new ground with relevant new content for the changing field...read more

Hardcover:

9780073529875, titled "Churchill/Ford/Walker's Sales Force Management" | 9 edition (Irwin Professional Pub, March 28, 2008), cover price $220.85 | About this edition: Sales Force Management, 9e remains the most definitive text in the field today.
9780072961836, titled "Churchill/Ford/Walker's Sales Force Management" | 8 edition (Irwin Professional Pub, January 1, 2005), cover price $186.40 | About this edition: The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management.
9780072826340, titled "Churchill/Ford/Walker's Sales Force Management" | 7 har/cdr edition (Irwin Professional Pub, August 1, 2002), cover price $159.75 | About this edition: Churchill, Ford, and Walker’s Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications.
9780071151597 | 7th edition (McGraw-Hill, July 1, 2002), cover price $55.01 | About this edition: The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management.
9780072466485 | 7th edition (McGraw-Hill, May 1, 2002), cover price $76.00 | also contains Convent Chronicles: Women Writing About Women And Reform In The Late Middle Ages | About this edition: The primary goal of this book is to offer students the most comprehensive, up-to-date and integrated overview of the theory, research and practices relevant to sales management.

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Product Description: Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text...read more

Hardcover:

9780073203164 | Hardcover with CD edition (Irwin Professional Pub, April 18, 2008), cover price $169.70 | About this edition: Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%).
9780072892963 | McGraw-Hill, July 1, 2004, cover price $112.50 | About this edition: If applicable, online access, codes or supplements are not guaranteed to be included or work.
9780072983173 | Bk&cd-rom edition (McGraw-Hill College, January 30, 2004), cover price $130.65 | About this edition: "Relationship Selling and Sales Management, 1/e" by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent).

Paperback:

9781428811072 | 1 edition (Academic Internet Pub Inc, October 31, 2006), cover price $29.95

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Product Description: Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers...read more

Hardcover:

9780073404837 | 3 edition (Irwin Professional Pub, March 27, 2009), cover price $212.30 | About this edition: Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline.
9780073304014 | 2 har/cdr edition (Irwin Professional Pub, February 9, 2007), cover price $153.40
9780073529813 | 2 edition (Irwin Professional Pub, February 5, 2007), cover price $178.60 | About this edition: Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline.

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Product Description: Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level...read more

Hardcover:

9780078028861 | 2 har/psc edition (Irwin Professional Pub, February 25, 2014), cover price $311.70 | About this edition: Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
9780073529790 | Irwin Professional Pub, January 5, 2009, cover price $251.00 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

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Product Description: Marshall, Greg, Johnston, Mark

Paperback:

9780077400187 | Pap/psc edition (Irwin Professional Pub, July 20, 2010), cover price $253.15 | About this edition: Marshall, Greg, Johnston, Mark

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Product Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide...read more

Paperback:

9780132948937 | 8 edition (Prentice Hall, January 18, 2015), cover price $238.40 | About this edition: NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content.
9780133879278 | 7 pck pap/ edition (Prentice Hall, June 13, 2014), cover price $246.40 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
9780133879261 | 7 pck unbn edition (Prentice Hall, May 1, 2014), cover price $160.80 | About this edition: Marketing: Real People, Real Choices, Student Value Edition Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (7th Edition)
9780132606165 | 7 pck unbn edition (Prentice Hall, July 2, 2011), cover price $160.13 | About this edition: This package contains the following components: -0132177145: Marketing: Real People, Real Choices, Student Value Edition -0132175916: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People Real Choices
9780132577533 | 7 pck pap/ edition (Prentice Hall, June 16, 2011), cover price $245.07 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
6 other edition(s) in this binding (see all)

cover image for 9780132177146
Product Description: Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday...read more

Paperback:

9780132177146 | 7 unbnd st edition (Prentice Hall, February 1, 2011), cover price $153.47 | About this edition: Real people, real choices-give students a real feel for marketing.

cover image for 9780132175913
Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Hardcover:

9780132175913 | 7 psc stu edition (Prentice Hall, June 3, 2011), cover price $104.00 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

cover image for 9780077563585
Product Description: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format...read more

Hardcover:

9780077563585 | Pck har/pa edition (Irwin Professional Pub, July 29, 2011), cover price $263.80 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

cover image for 9780415534611
Product Description: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field...read more

Hardcover:

9780415534611 | 11 edition (Routledge, February 25, 2013), cover price $230.00 | About this edition: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field.

Paperback:

9780415534628 | 11 edition (Routledge, February 20, 2013), cover price $99.95 | About this edition: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field.
9781428809666 | Academic Internet Pub Inc, October 31, 2006, cover price $31.95

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance― marketing management― is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

Paperback:

9781259094989 | McGraw-Hill Education, February 1, 2014, cover price $75.65
9780077558598 | Updated edition (Irwin Professional Pub, July 29, 2011), cover price $253.50 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
9780071082020 | McGraw-Hill Education, September 1, 2010, cover price $82.05 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
9780077405403 | Unbnd edition (Irwin Professional Pub, May 26, 2010), cover price $188.90 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
9780078028786 | 1 edition (Irwin Professional Pub, January 16, 2010), cover price $218.35 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

Hardcover:

9781138951716 | 12 revised edition (Routledge, May 5, 2016), cover price $240.00

Paperback:

9781138951723 | 12 revised edition (Routledge, May 5, 2016), cover price $89.95

cover image for 9781138951228
Product Description: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach...read more

Hardcover:

9781138951228 | 5th edition (Routledge, February 24, 2016), cover price $300.00 | About this edition: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.
9780415523493 | 4th edition (Routledge, April 2, 2013), cover price $230.00 | About this edition: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

Paperback:

9781138951235 | 5th edition (Routledge, February 24, 2016), cover price $109.95 | About this edition: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.
9780415523509 | 4th edition (Routledge, March 21, 2013), cover price $104.95 | About this edition: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

displaying 1 to 14 | at end