Product Description: This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. The contributors analyze the spread of South Korean popular products from different perspectives (popular culture, sociology, anthropology, linguistics) and from different geographical locations (Asia, Europe, North America, and South America)...read more

Critical Reflections on Audience and Narrativity offers an interdisciplinary and multicultural approach to fiction, reality, and narrativity applied to television series from all over the world. Dissecting the almost invisible barrier between fiction and reality in TV series from various perspectives, the chapters cover a wide range of contemporary classics from the post-network age. From "The X-Files" and "Desperate Housewives" to "The Wire" and "Breaking Bad", the chapters sketch TV series' development from the lowest form of mass entertainment to the sophisticated vehicle of highbrow intertextuality on a global scale.Also covering many international cases from Brazil, Serbia, Romania, and Turkey and locating them in the global web of puzzle narratives, the unique contributions draw connections between the most diverse audiences and the way they receive modern storytelling in a culturally globalized world. This timely volume is a great resource for anyone interested in contemporary mass culture.