Product Description: A new Second Edition of this book is forthcoming. Tentative publication date: 9/2016 Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools througha thorough history of social media and pioneers of the field;chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others;discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future;and real-world examples of successful social media campaigns...read more