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Anitawati Mohd Lokman has written 2 work(s)
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cover image for 9781498706827
Product Description: Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development shows you how to nurture Kansei, develop the skill in observing people, and apply that skill to the development and design of products...read more

Paperback:

9781498706827 | CRC Pr I Llc, February 2, 2015, cover price $79.95 | About this edition: Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services.

cover image for 9781439822623
Product Description: MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisions on subjective factors. A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings into concrete product parameters...read more

Paperback:

9781439822623 | Pck edition (CRC Pr I Llc, September 21, 2010), cover price $132.95 | About this edition: MAC or PC?

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