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Gregory Livingston has written 3 work(s)
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Cover for 9780976697329 Cover for 9780793185993 Cover for 9780967143965
Marketing to the New Super Consumer Mom & Kid
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Product Description: Today's moms are not the ones you thought you knew! Did you know that 32 percent of Gen-X moms have tattoos? This is just one of the fun and useful facts you'll find in this new book from the authors of The Great Tween Buying Machine...read more
By Tim Coffey and Gregory Livingston
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Hardcover:

9780976697329 | Paramount Market Pub, December 1, 2005, cover price $39.95 | About this edition: Today's moms are not the ones you thought you knew!

The Great Tween Buying Machine: Capturing Your Share of the Multibillion Dollar Tween Market
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Product Description: Do tweens have economic power? At 20 million and growing, this group presents a serious opportunity for today’s marketers, influencing as much as 20 percent of the $550 billion in household spending by the 8.7 million families in which they live...read more
By Timothy J. Coffey, Gregory Livingston and David L. Siegel
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Paperback:

9780793185993 | Kaplan, May 1, 2004, cover price $19.95 | About this edition: Do tweens have economic power?

The Great Tween Buying Machine: Marketing to Today's Tweens
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Product Description: Did you ever stop to think that older tweens (children aged 10-11) are 50 percent older than the youngest tweens (aged 8-9)? Too old to be a "kid," too young to be a teen. Too old to want to be totally dependent on parents. Too young to have a work permit...read more
By Timothy J. Coffey, Gregory Livingston and David L. Siegel
See complete details on each edition (1 edition listed)

Hardcover:

9780967143965 | Paramount Market Pub, June 1, 2001, cover price $47.50 | About this edition: Did you ever stop to think that older tweens (children aged 10-11) are 50 percent older than the youngest tweens (aged 8-9)?

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