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Dale Littler has written 7 work(s)
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Cover for 9781405102544 Cover for 9781403906823 Cover for 9780198289395 Cover for 9780198296119 Cover for 9780631214854 Cover for 9780860035312 Cover for 9780860036333
cover image for 9781405102544
Product Description: This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy...read more
By Dale Littler (editor)

Hardcover:

9781405102544 | 2 edition (Blackwell Pub, July 11, 2006), cover price $170.00 | About this edition: This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

cover image for 9781403906823
Product Description: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future...read more
By Jacob Goldenberg (contributor), Philip J. Kitchen (editor), Dale Littler (contributor), Malcolm McDonald (contributor) and Stanley J. Paliwoda (contributor)

Hardcover:

9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00 | About this edition: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it.

cover image for 9780198296119
Product Description: This book explores the ways in which organizations design, build, and use information technology systems. In particular it looks at the interactions between these IT-centered activities and the broader management processes within organizations. (view table of contents, read Amazon.com's description)
By Brian P. Bloomfield (editor), Rod Coombs (editor), David Knights (editor) and Dale Littler (editor)

Hardcover:

9780198289395 | Oxford Univ Pr on Demand, May 29, 1997, cover price $155.00 | About this edition: This book explores the ways in which organizations design, build, and use information technology systems.

Paperback:

9780198296119 | Oxford Univ Pr on Demand, February 24, 2000, cover price $110.00 | About this edition: This book explores the ways in which organizations design, build, and use information technology systems.

cover image for 9780631214854
Product Description: The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
By Barbara R. Lewis (editor) and Dale Littler (editor)

Hardcover:

9781557869395 | Blackwell Pub, September 1, 1997, cover price $123.95

Paperback:

9780631214854 | Blackwell Pub, May 11, 1999, cover price $65.95 | About this edition: The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

By Dale Littler (editor)

Paperback:

9780750606622 | Umi Pub, June 1, 1995, cover price $41.95

cover image for 9780860035312

Hardcover:

9780860035312 | Philip Allan, February 1, 1985, cover price $38.50

Paperback:

9780860036333 | Humanities Pr, January 1, 1985, cover price $15.00

displaying 1 to 7 | at end