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Stephan Liozu has written 2 work(s)
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Product Description: Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives...read more
Hardcover:
9780804788748 | Stanford Univ Pr, April 29, 2015, cover price $45.00 | About this edition: Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities.
Product Description: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention...read more
Hardcover:
9780415521611 | Routledge, November 7, 2012, cover price $215.00 | About this edition: Pricing has a substantial and immediate impact on profitability.
Paperback:
9780415521642 | Routledge, November 5, 2012, cover price $75.95
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