| 3 edition (Entrepreneur Pr, June 10, 2014), cover price $21.95 | About this edition:
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics.
| 2 edition (Entrepreneur Pr, August 12, 2009), cover price $21.95
| Workbook edition (Entrepreneur Pr, November 6, 2006), cover price $14.95
| Entrepreneur Pr, January 26, 2005, cover price $19.95 | About this edition:
Presents a thorough action plan for improving marketing with a series of low-cost tactics for maximizing existing technology and improving marketing effectiveness, all within a month of beginning the program.